Social impact is a vital part of our business practice and one of LOWE’s core values is support and involvement with the local community. The LOWE Foundation is the charitable arm of the company and we have taken a moral obligation to giving back through charitable donations, direct involvement in neighbourhood initiatives and support for our key workers (through our LOWEkey initiative).
Charitable Foundation & Giving Back
THE LOWE FOUNDATION
Availability of affordable housing and environmentally sustainable housing are two major issues in real estate today. As such, we have partnered with charities which look to address these matters; St. Mungo’s, LandAid and Spires Streatham. We also pursue causes that are important both to our clients and guardians, collaborating on projects and promoting valuable causes with a primary focus on local charities.
Through our Buy One Give One scheme, every property we take on (and every guardian we house) generates a donation from LOWE to one of these valuable causes. Furthermore, if our clients and guardians have a particular cause that is close to them, we’re always keen to support it!
Our vision is to see a city of equal opportunity, where key workers are not priced out of a city, and local areas can flourish, regardless of post code. One of our initiatives, LOWEkey, means that we always endeavour to prioritise key workers from local schools, hospitals and charities to provide area an affordable rental solution close to their place of work. Currently 40% of our guardians are keyworkers.
Some of our existing guardians go the extra mile in supporting their community and so to further our LOWEkey work, in 2020 we introduced the LOWEkey Ambassador program to recognise the amazing work they do. Our aim is to give our guardians the space and infrastructure to support them in their endeavours and to connect them with resources and each other. We offer a (minimum) 40% discount off their licence fee and a platform to advertise their projects and charitable causes, using all of LOWE’s available support channels available. Our Ambassadors are passionate guardians who are driven in their work or individual projects, and are invested in bringing together the LOWE community through the LOWEkey network.